Exotik Roots

With over 8,500 followers on TikTok and a growing presence across YouTube and Instagram, Exotik Roots has established herself as a thoughtful and educational voice in Canada’s natural beauty space. Based in Ottawa, Ontario, her content centers on curly hair care, holistic beauty routines, and lifestyle reflections, delivered through a calm and empowering visual style.

The atmosphere of Exotik Roots is grounded and nurturing, often featuring soft lighting, earthy tones, and candid moments that highlight the journey of embracing natural texture. Her approach is rooted in education and authenticity, offering hair consultations, product reviews, and personal insights that guide viewers toward healthier hair practices. Across platforms, she shares tutorials, seasonal recommendations, and reflections on her own transition from chemically treated hair to natural curls—documented with clarity and vulnerability.

What distinguishes Exotik Roots is her commitment to community and cultural representation. Her content is inclusive and intentional, often spotlighting Black-owned brands and celebrating the diversity of natural hair textures. Through her storytelling and consistent engagement, she offers not only beauty advice but a sense of belonging and affirmation, positioning her as a reliable and resonant figure in the Canadian beauty landscape.